Being addicted to late nights, endless cups of coffee and the thrill of making it to the finishing line at the last moment, Uttio thinks choosing Advertising as a profession was a no-brainer for him. After a brief stint at O&M, was a Thompsonite for 21 years (JWT Kolkata & Chennai). When life got too comfortable, took up the challenge of leading from the front at Rediffusion Y&R, Mumbai. Love the thrill of coming up with simple solutions to the most complicated challenges that Clients throw. Believe that ‘Variety is the spice of life’ was written as a baseline for Advertising – never more true than today.