A Digital Marketer with 16+ yrs of experience. “50 Most Influential Digital Leaders – 2017” by World Marketing Org; “Top 100 Digital Marketing Leaders- 2014” by CMO Council APAC, and “Young Super Achievers Award – 2011” by World Brand Congress, & 30 International-Domestic awards for innovative work in Digital Marketing.
Significant experience in CPG, Auto, BFSI & Tech categories, and in leading, mentoring & scaling teams! Adjudged as a Leader for 0% attrition over 3 yrs & Best Media Buyer for 0% inflation for 4 yrs.
Now, as Head Digital Marketing at GCPL & Godrej Group, I lead a Digital Centre of Excellence that includes Digital Transformation, Brand Strategy & Consulting, Well-crafted Consumer Engagement Strategy, Partnership Management, Digital Innovation, Ecommerce & Capability building.
Was National Head of Unilever India-Digital Business for over 3 yrs at OMD. There, evangelized 5 brands to 40 brands active on digital. Led complete Digital transformation of brands & people at Unilever India. Grew digital thinking and made it an imp part of marketing DNA.
Later moved to a more strategic national role at OMD India to head Key client mgmt., Strategic partnerships, Future Platforms, & National Buying. Managed & grew various branches and brought in media efficiencies to clients. Grew digital investments and revenues multi-fold and improved profitability
Over the yrs, managed & led (through hands on approach) – complete lifecycle of Digital Marketing, Ecommerce & Mobile Marketing (Planning, Buying, Servicing, SEM ,Social Media). Grew revenues, business & won BIG & small pitches. Handled, managed and grew digital presence of a lot of Global clients. Resource Management- hiring, training-development & retention. Provide market intelligence to various stakeholders.
Worked with OgilvyOne, TOI Group, Videocon etc.